In enabling people to share video clips – a snippet of comedy show or a joke, or to their own 10-second video message with their cell phone camera saying something like “Get up!” or “Why are you avoiding me?” – then it becomes something that you’re not creating for yourself, but for your friends.”Īccording to Vringo VP Benjamin Levy, “video greetings are a much better expression of who you are.” But otherwise it doesn’t tell any story about yourself. “Until now, you chose a ring tone for yourself – for instance The Rolling Stones, and that describes something about you to those around you when your phone rings. “The idea is as you move from audio to video in choosing your ring tone, you’re moving from the individual to the community,” explained Medved from his startup’s offices in Beit Shemesh, halfway between Jerusalem and Tel Aviv. The videos can be personal creations which are uploaded or they can be licensed clips from movies, TV shows, or music videos.

When one Vringo user – expected to be mostly teens and young adults – calls another, the recipient sees a short video clip chosen by the caller. To put it in modern terms, Medved describes Vringos as “a mashup of Youtube, Myspace and ringtones.” “The video capabilities of cell phones are so strong, why isn’t Hertz showing me a promotional video?”įast forward the frame less than a year, and serial Israeli entrepreneur Medved has not only founded a company called Vringo to develop cell phone video technology, but has launched the world’s first video ringtone service for cell phones – which are naturally, called Vringos. “I was staring at a blank cell phone screen waiting for the Hertz customer service to pick up, and I thought to myself, why is it blank?” Medved told ISRAEL21c.

‘Video greetings from Vringo are a much better expression of who you are.’The idea came to Jon Medved in a rush when he used his cell phone to call a rental car customer service number and was put on hold.

Make youtube video into ringtone